Your Ego is Hurting Your Brand

The GaryVee Audio Experience

Gary Vaynerchuk

Marketing, Business

4.8 • 18.1K Ratings

🗓️ 9 June 2023

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On today's episode, I'm joined by Ken 'Spanky' Moskowitz, Host of the Ad Nerds podcast and bestselling author. We talk about the current climate of the ad industry and how to best leverage social media to work for your business. I talk about not leaving opportunities on the table and the downsides of not adapting to the times. We also talk about the importance of understanding AI and the power of brand. I also discuss what I would do if I had to start from 0 tomorrow and rebuild from scratch. Today's episode is perfect for anyone looking to be the best entrepreneur they can be!

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Transcript

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0:00.0	I don't even know why I bought these speakers for probably a thousand dollars.
0:03.9	Like, that swoosh made me do it.
0:05.9	And Virgil Aplo and OffWhite made me do it.
0:08.2	It wasn't an ad, it didn't see an ad.
0:09.9	It wasn't, you know, marketing, it definitely wasn't sales.
0:12.1	This is the Gary V. Audio Experience.
0:17.4	Gary V. Finally, welcome to the ad nerds podcast, my friend.
0:22.0	It's so good to be here.
0:23.2	So let's dive right in Gary.
0:25.5	If you're talking to a small business owner today,
0:29.0	what are three things that you would tell a small business owner right now that they should
0:33.3	be doing in their marketing?
0:35.1	Organic social content, specifically on TikTok, LinkedIn, YouTube shorts, Facebook Reels.
0:43.6	Really thinking about starting to learn how to use AI, you know, really prompt engineering,
0:50.3	which means what do you enter into all these AI apps to get good output?
0:55.2	So starting the journey, like, don't be crippled by what I just said.
0:57.9	I know that sounds complicated, but this would be like, it would be like me saying,
1:02.0	get on the internet or start a Twitter account in 2006 for Twitter or 1999, 87 for the internet.
1:10.4	Like, I don't need you to be an AI expert, but I definitely don't need you to put your head in
1:13.6	the sand and not have ever touched an AI tool like mid-journey or even Bing has a really easy plug-in
1:20.1	to make creative from it. So that's number two.
1:22.8	And then number three, doing what you're doing right now, every business,
	...

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