Impact is very simple and this is why I think I can be the greatest entrepreneur of this generation.

I don't think anybody wants to give more than me. I'm not playing for money as much as my

contemporaries. I'm playing for legacy. My North Star is admiration and legacy.

This is the Gary V. Audio Experience.

Okay, so I'm going to ask you if my first question is obviously from where I am in my life.

I'm a mom with two small kids. What would you say the one thing that your mom did for you

that every mom should be doing for their small kids? She lessen.

Okay, listen. I think the number one mistake that is happening in modern day parenting

is a mix of two things. It's imposing the parents ambition on the kid

without actually watching the kid and it's allowing other people's opinions to dictate their

parenting. So it's their own selfish want. Like me and cliche, I want my kids to be an entrepreneur

without watching that they have none of those tendencies. Or number two, me because I was so

parented well by my parents listening to them of what I should be doing. Or the worst of the

worst, which is people are just letting their friends dictate. Like it's crazy for me to watch.

It's incredible, incredible, important role it is for everybody in the world when they're

a parent. The impact is enormous. Well, especially I have a young age, right? Then your peers become

very much involved and become your influence. But I've seen a lot of different videos with your

parents and obviously you were in the wine business and you always, like you just said, but

obviously you wanted to go into the wine business at some point. Was it because your parents kind

of pushed you that way and then you kind of realized you wanted to pivot? I think there's a

really interesting thing that I've been thinking a lot about based on this question around nudging

versus cramming. So my parents were the initial nudge and it actually in my opinion was a remarkable

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