So what do you look at if someone comes to you and says,

hey, we're doing text messaging, but we aren't having any success?

What do you look at?

Start at the beginning, look at data.

Okay. Where are you getting your data from?

Okay.

I've literally had people, so I'm not making this up.

This is an exact quote.

Yeah, I've got this Lexis Nexus list that I've been using for about six, seven years now. I'm still getting deals out of it.

Okay. Don't do that. Like, like, there are other ways that you can use that list, but if you're using a really, really old list that is mostly going to be outdated information, like your odds of success are going to be really low right?

So the quality of the data matters and where people really miss an opportunity

is to use SMS engagement for retargeting motivated leads of really upping their game

and this is something I'd love to I'd love to get your feedback on,

if you want to transition to this at some point,

is how to use really good marketing

to build lead generation and then take that lead generation and work it through an SMS engagement

system because the that when you can get those more motivated leads people that have

already raised their hand and expressed interest, then your response rate and SMS more than doubles,

your conversion rate more than doubles, it's the easiest way to achieve success through that method.

So having a nice mix of both is really important.

But the first thing we'll look at is data and say,

you know, how much of your data is outbound,

...