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Marketing School - Digital Marketing and Online Marketing Tips

Your Customer Service Is Your Marketing #2604

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 9 November 2023

⏱️ 7 minutes

🧾️ Download transcript

Summary

In episode #2604, We discuss the impact of customer service on marketing, using a recent incident involving Ahrefs as an example. Ahrefs, a popular SEO tool, faced backlash from customers after announcing the end of support for legacy plans. Our conversation highlights the importance of customer service in maintaining customer loyalty and avoiding negative blowback. We also touch on the significance of differentiation and pricing strategies in retaining customers. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Your Customer Service Is Your Marketing [00:45] Discussion of a negative customer service experience with Ahrefs. [01:59] Neil expresses frustration with being penalized for using a product. [02:59] Comparison of customer reactions to price increases for different services. [03:35] Importance of differentiation and customer loyalty in pricing decisions. [04:33] Neil emphasizes the need to keep customers happy and maintain a positive brand image. [04:55] Eric mentions Ahrefs' risky moves and potential consequences. [05:21] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Jason Mills’ post on Ahrefs Ahrefs Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

All right, so we're going to talk about how customer service is actually your marketing, or it's a big piece of your marketing.

0:08.0

So those are you that can see on YouTube right now, you can see my screen, but I'm going to read off what's happening here

0:13.0

and Neil feel free to tell me if I missed any gaps. So this is a post from someone.

0:18.4

This guy's name is Jason Mills. This is on Twitter or X. So he says thanks, H-R--S now it's time for me to decide whether to make

0:24.5

the switch and this is not a good way to treat five-year plus customers and he's like is it

0:28.5

time to move the SEM rush and in a screenshot what it says is in a true. It's an H. R. F. dashboard and at the top of it in red it says action required by November 20th, 2023

0:39.6

Your legacy plan support is ending basically saying you need to upgrade aka pay us more money and so if

0:46.3

I scroll down you know you probably remember this guy Ronnie the the watch guy remember in

0:50.1

yeah yeah so right right he's like did that six months ago to be honest and worked out better for me in a long run

0:56.4

so he's basically supporting a H-R-S right but what happens here is that everyone just starts to

1:07.9

so happens here is that everyone just starts to, so atros jumps in and then they're like, oh please see this announcement, don't hesitate to reach out if you have additional support concerns,

1:11.5

blah blah blah. And then he's like, I can can't see I'm in the top 15% of usage and then people start piling into this this Twitter thread and the way this is managed I love a trust by the way and we both love Tim Solo I think it's great

1:23.7

but I think the way this was managed was not ideal and so more and more people

1:30.0

jump in or say oh I'm making the switch to Semrush, you know, love H-S, but I made the switch.

1:34.8

And so that's why we wanted to talk about how customer service can be a major impact when it comes to your marketing.

1:43.2

The founder says based on your screen,

1:45.0

a trust is preparing to stop renewing around 15% of legacy subscriptions

1:49.2

consuming the most data so we can serve everyone else, oh you just switch your screen.

1:54.3

Not made it bigger.

1:55.3

Everyone else better.

1:56.3

So, pretty much what they're saying is if you're a heavy user, we're stopping

2:01.7

to support you, whether it's due to cost or whatever it may end up being but it's

...

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