Your Copy's Too Safe - Here's How to Fix It (And Finally Sound Like You)

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 1 July 2025

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

When Your Copy Evolves, So Does Your Business In this episode, I share how shedding "safe" copy transformed my business. From sharpening your brand message to showing up as your unapologetic self, I dive into the copywriting strategies that helped me write with more clarity, confidence, and connection. You’ll learn how to channel bold, emotionally resonant messaging that doesn't just attract your audience—it moves them to act. I break down lessons from standout copywriters and marketers like Marie Forleo, Gary Vee, and Veronica Romney, and explain how to apply these proven strategies to your emails, social posts, sales pages, and beyond. Whether you’re still writing all your own copy or managing a team, this episode is your guide for developing a voice that feels authentic and sells. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ The Copy That Works Is the Copy That Feels Risky – If your message feels neutral, it’s likely you’re playing it too safe. The copy that truly resonates often feels vulnerable to write—and that’s what makes it powerful. 2️⃣ You Don't Need More Ideas, Just More Ways to Say What Matters – Inspired by Gary Vee, I explain how repeating your core messages in creative ways builds trust, visibility, and connection across platforms. 3️⃣ Identity Marketing Beats Feature-Driven Copy Every Time – Veronica Romney's concept of identity marketing reframes your messaging to reflect who your audience is becoming, not just what you’re selling. It’s a subtle shift that drives deeper resonance and more conversions. RESOURCES MENTIONED IN THIS EPISODE: If you're not seeing the sales you expected, there's a good chance it's your copy. 🤦‍♀️ Try my FREE guide, Sales Copy That Connects: How To Write Copy That Converts (Without Sounding Salesy). Check out more examples of Marie Forelo’s title style: youtube.com/@marieforleo Listen to my episode with Gary Vee: Go Against The Grain To Grow Your Business with Gary Vaynerchuk Listen to my episode with Veronica Romney: Why Customers Buy When They Feel Like They Belong Learn more about StoryBrand: storybrand.com MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Transcript

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0:00.0	Hey there, welcome to the Amy Porterfield Show.
0:11.0	When you know what you stand for, you do not need more ideas.
0:17.0	You just need more ways to say the ones that matter. I think I already told this story,
0:26.6	but when you have a podcast and you do a lot of them, you forget the stories you tell.
0:30.5	So forgive me if you've already heard this. Actually, side note, my mom's best friend has an
0:35.4	uncle named George, and George repeats himself over and over and over again. So it's
0:41.3	always a joke in their family that when George is not around, they'll say, George me if I told you this,
0:46.7	essentially saying like, stop me if I've already said the story, but it's George me if I told you
0:51.3	this. So I'm going to steal that right now because you need to George me if I already told you this story. I can't remember. When you podcast a lot,
0:58.0	sometimes you don't even remember the stories you've told. But real quick, I had a woman that emailed
1:04.1	me recently because in my new newsletter, I'm encouraging everyone to reply and I'm on the other end
1:09.8	of those replies. And this woman emailed
1:12.3	and said, these new newsletters that you're writing, obviously not you. Like there's no way you're
1:18.5	writing this. I've known you for a long time, Amy, online. I know your business model. I know the way
1:24.1	you write, and this is not you. So So obviously either you're using AI or someone else
1:28.8	is writing it. And so when I saw this, I was like, oh, no, no, no, because I am writing all of them.
1:35.1	And so I made a quick loom, showed my face and I was like, hey, it is me writing this. It might
1:40.1	feel a little bit different, but I'm behind every single one of these newsletters, and I just
1:44.6	wanted to let you know. It felt very satisfying because she was absolutely wrong. But the reason
1:50.0	I bring this up is that I feel like my copy has changed over the last year. I feel as though my
1:56.7	voice online and on social media feels a little bit different. It might be a little bit more direct.
2:02.9	It might be a little more to the point, a little less nice and a lot more valuable, I hope,
	...

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