Your Brand Should Be Gay (Even If You’re Not) with Re Perez: From the 2020 archive
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 19 March 2023
⏱️ 35 minutes
🧾️ Download transcript
Summary
From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Re Perez is a Brand Strategist, author, and CEO of Branding For The People, a brand transformation agency that helps entrepreneurs optimize their impact by authentically connecting with their audiences.
Top 3 Value Bombs:
1. Branding is a way of thinking; it is every aspect about you that creates the perception you want to have with the people you are communicating with.
2. Great branding elicits an emotional connection and grabs people's attention. It can be polarizing, and it compels you to take action.
3. Find your unique path; find what is consistent with your passion and create your category. Live your most authentic life, and be your authentic personal brand to be successful in the business that you build.
Order Re's book today! - Your Brand Should Be Gay
Sponsors:
HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!
FranBridge: Jon Ostenson, founder of FranBridge Consulting and top 1% consultant, represents the premier source for the best opportunities in the non-food franchise world. Sign up for a free consultation at FranBridgeConsulting.com!
Transcript
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| 0:00.0 | Boom! |
| 0:02.6 | Shake the room Fire Nation! |
| 0:04.4 | JLD here and welcome to Entrepreneurs on Fire. |
| 0:06.8 | Brought to you by the HubSpot Podcast Network with great shows like my first million. |
| 0:11.8 | Today we're pulling a timeless EO Fire episode from the Archives so the giveaway may not |
| 0:16.8 | be active and we'll be breaking down why your brand should be gay. |
| 0:21.2 | Even if you're not with reparez, Re will be dropping these value bonds because he is |
| 0:26.6 | a brand strategist author and CEO of Brandy for the People, a brand transformation agency |
| 0:31.8 | that helps entrepreneurs optimize their impact by authentically connecting with their audiences. |
| 0:36.9 | In today's Fire Nation, we'll talk about how great branding elicits an emotional connection. |
| 0:40.8 | It grabs people's attention. |
| 0:42.7 | It can be polarizing. |
| 0:44.8 | It compels you to take action in so much more. |
| 0:48.3 | And a big thank you for sponsoring today's episode goes to Re and Hours sponsors. |
| 0:53.7 | If you're interested in business ownership for many entrepreneurs, their journey starts |
| 0:56.8 | with non-food franchising. |
| 0:59.1 | John Austinson, founder of Frambers Consulting and top 1% consultant, represents the premier |
| 1:03.7 | source for the best opportunities in the non-food franchise world. |
| 1:07.2 | Sign up for a free consultation call with John today and get a free copy of his book Non-food |
| 1:12.2 | franchising at franbridgeconsulting.com. |
| 1:17.2 | Online marketing made easy podcast hosted by Andy Porterfield is brought to you by the |
| 1:21.3 | HubSpot podcast network, the audio destination for business professionals with a focus on |
... |
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