4.8 • 18.1K Ratings
🗓️ 14 April 2024
⏱️ 13 minutes
🧾️ Download transcript
Today on the podcast im sharing a conversation I had back at Cannes in 2022. I had a conversation with Marcel Marcondes, CMO of ABInBev, and discussed the state of relevance in the Ad World. I hope you all enjoy this one.
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0:00.0 | Hey everybody, before we go into today's podcast, I wanted to say that a new book is coming. |
0:06.0 | The follow-up to Jab Jab-Jab-Jab- Right Hook, originally called Jab-Jab-Jab-L-Hook, but I finally captured what I've |
0:11.8 | been doing for the last 20 years as an entrepreneur, as a creator, an influencer, |
0:15.8 | as an operator of a marketing company that works with Fortune 5,500 companies, |
0:20.3 | and really the punchline of what I'm seeing in society which is day trading attention |
0:24.0 | how to actually build brand and sales in the new social media world. |
0:28.0 | I'm really proud of this book when I read it and some of you follow my social enough to see the |
0:33.2 | clips when I read it in studio there it got so deep it goes so detailed it goes |
0:39.7 | macro and micro as I like to roll and so if you've not picked up a copy yet go to |
0:44.4 | Gary VEE.com slash DTA which stands for day trading attention that's Gary |
0:50.3 | VEE.com yes Gary VEE.e.com. Yes, Gary VEE. |
0:53.7 | E.com slash DTA for day trading attention. |
0:58.3 | I have a feeling that this book, much like Jab Jib Jib right hook, |
1:01.5 | literally got an email yesterday about Jab Right Hook. |
1:04.3 | They just read it. |
1:05.6 | It's 10 years ago. |
1:07.0 | The updated version of the marketing manual for your marketing team, definitely if you have a |
1:12.4 | social media person that runs your |
1:14.4 | stuff you need to get a book for them and definitely the marketers and Fortune 500 for |
1:19.2 | your staff and the entrepreneurs and creators and influencers who are trying to build something for themselves. |
1:23.7 | So proud of it, hope you enjoy it as much as I enjoyed putting it together. |
1:28.4 | The manual that we are going to give to everybody when they join Vainer Media to read and hopefully the manual to the |
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