This is MacO S Ken.

A case for Apple services growth.

Tim Cook visits the nation's capital, and your use cases for Apple Vision Pro revealed.

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Barclay's analyst Tim Long has been eyeing Apple's various services,

seeking Alpha eyes some of his findings, which mostly skewed the positive, running through a few,

Longen Company C advertising, accounting for 29% of Apple's total services revenue this fiscal year

that includes any advertising products Apple runs as well as money paid to Apple by

Google to be iPhone's default search engine.

While the Google deal may be regulated out of existence,

Long sees Apple's own ad offerings

is having a lot of runway across its other businesses. He sees

ads for Apple growing 35% over the next few years. Next up is Apple Pay. That's seen as a small part of Apple Services segment today, accounting

for 3% by Long's Reckoning. Sounds small, and yet the analyst says Apple dominates in mobile payments.

That dominance will lead to a familiar sounding 35% growth

...