Spotify wants you to listen to magazine articles.

For Marketplace, I'm Novosafo. Good morning.

Spotify is expanding its audio offerings to include narrated versions of hundreds of magazine stories from publications such as Rolling Stone, Vanity Fair, and The Atlantic.

The change comes on the heels of a bunch of new features announced

during Spotify's Investor Day last week as the company tries to turn around its slumping stock.

Marketplaces Megan McCarty Carino has more. With AI disrupting the music industry and streaming

landscape, Spotify is looking to diversify its business, says

analyst Matthew Dalgan at Morningstar.

There are things that you can get on Spotify that you can't get with the others.

Audio articles, custom AI podcasts, a new partnership with Universal Music to allow users

to create AI covers and remixes of certain songs.

It just makes the platform stickier, make subscribers less likely to leave.

And the platform already has a strong track record in podcasts, says Laura Fisher,

analyst with media research.

It's like, what do we do with that spoken word audio appetite now?

And where does it go next? Spotify has offered audio books for more than two years and seen

steady growth in listeners. Audio articles will be included in premium users' monthly book allowance

or available for $1.99. How many times have you started in long form

article and thought, wouldn't it be cool if you could listen to that in the car? Absolutely.

Carnegie Mellon professor Michael Smith says many publications offer their own audio versions of articles.

But they're all a little bit different. They're a little bit wonky.

So consolidating them on a platform where users already have a listening habit could be

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