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Latino USA

You Want to Talk About Hot Cheetos?

Latino USA

My Cultura, Futuro and iHeartPodcasts

Society & Culture

4.93.7K Ratings

🗓️ 20 June 2023

⏱️ 39 minutes

🧾️ Download transcript

Summary

We tackle the Flamin’ Hot Cheetos controversy and dive into why this story is so much more than just about a processed snack food but a story about race, culture, identity, and the stories that we choose to believe.

This story originally aired in June of 2021.

Transcript

Click on a timestamp to play from that location

0:00.0

This is Latino USA, the radio journal of news and culture.

0:11.2

It's Latino USA.

0:12.2

It's Latino USA.

0:13.2

I'm Maria Inohosa.

0:15.9

We bring you stories that are under reported, but that mattered to you over both by the rest

0:20.6

of media.

0:21.6

And while the country is struggling to deal with these problems, we listen to the stories

0:24.4

of black and Latino students.

0:26.0

The United Latino Front, a cultural Renaissance, organizing at the forefront of the movement.

0:32.8

I'm Maria Inohosa.

0:34.3

No se vayan.

0:38.0

Hola, dear listener.

0:39.6

It's Andrea Lopes Cruzado, Latino USA, senior editor.

0:43.5

You might have heard about Flamie Hut, a new movie directed by Yvelongoria about Richard

0:48.7

Montañez, the Frito-Lay Mexican janitor who invented Flamie Hut cheetos, or so goes the

0:54.8

story.

0:55.8

Well, two years ago, I had the chance to edit a conversation between Richard Montañez

1:00.6

and La Jefa, my boss, Maria Inohosa.

1:03.5

And we thought that this was a good time to revisit that episode.

1:07.1

When we originally published the story, Richard was facing controversy after the LA Times

1:12.5

published a long article titled The Man Who Didn't Infant Flamie Hut Cheetos.

1:19.5

Some people were upset with Richard for sustaining what they felt was alive or so long.

...

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