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Marketing School - Digital Marketing and Online Marketing Tips

You Think Your Views Matter?, The Government Paid $620M for a Website, SEO Is Back!, $22B vs. $3.5B Startup

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 19 August 2025

⏱️ 24 minutes

🧾️ Download transcript

Summary

In this episode #3025, Eric Siu and Neil Patel highlight why audience influence matters more than follower counts, how market competition shapes strategy, and the pros and cons of performance-based deals. They also discuss the resurgence of SEO with AI, the falling costs of intelligence, and why strong execution ultimately wins, using Brex vs. Ramp as an example. TIME-STAMPED SHOW NOTES (00:00) The Value of Audience Influence (02:52) Understanding Market Dynamics and Competition (05:54) Performance-Based Deals: Pros and Cons (08:46) The Evolution of SEO in the AI Era (11:48) The Impact of Pricing on AI and Intelligence (14:46) Execution Over Hype: The Case of Brex vs. Ramp To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0

All the views in the world don't matter if you don't have this, right?

0:06.5

So for example, let's say Neil was like a bikini like only fans girl, okay?

0:11.2

Let's say he had all the views in the world, millions and millions, 11 million followers

0:15.3

on Instagram and that he had millions and millions views on each video.

0:18.4

The problem with that is it only converts in one way

0:21.2

if Neil decides to start an only offense, right? But it doesn't really convert it to revenue.

0:26.4

Like, Neil can't influence me with that bikini account on buying enterprise software, for example.

0:31.8

Now, for example, if somebody else decides to talk about, let's use a Cluelly guys,

0:36.6

they want to talk about their

0:37.5

consumer product, right? And they're just showing it in action all the time. And each video is

0:41.3

gaining like 3 million, 4 million views or so. They're actually driving more sales, more

0:45.2

adoption that way. So all the views don't matter if you don't have the influence to get people

0:50.5

to purchase a product. And so you have to think about the value of an audience based on that influence.

0:56.8

Yeah, I was talking to a dude a few months ago, male model, you know, Jack, good looking,

1:05.6

and has, I don't know how many millions of followers on each platform he has millions of followers,

1:11.1

all right?

1:20.0

And he does like these high-end campaigns and stuff like that with like fashion and whatever else, like, you know, car companies and stuff.

1:26.6

And he was asking me, you know, I have way more followers than you, Neil. Why can't I make more money than you? And I said,

1:31.0

followers don't equate necessarily directly to the amount of income you make. I'm like, we'll walk

1:37.4

down the street. More people will know you than they know me by far. But the problem is, is people

1:43.0

know you for what? And I asked him, and he's like, for looking

1:46.4

good and taking pictures. I was like, cool. So where's the money value on it? And he said, well,

...

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