Easiest Way to Grow Your LinkedIn Following as an Entrepreneur (But Should You Do It?)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 18 August 2025

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode #3024, Eric Siu and Neil Patel discuss how to grow a LinkedIn following through strategies like using controversial content, staying authentic, and embracing multi-channel marketing. They also highlight the importance of recruitment, building strong teams, and leveraging relationships to drive business growth. TIME-STAMPED SHOW NOTES (00:00) Introduction and Context Setting (02:56) The Power of Controversial Content (05:57) The Role of Authenticity in Marketing (08:58) The Importance of Multi-Channel Marketing (12:14) Recruitment and Building a Strong Team (14:54) Leveraging Relationships for Business Growth To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	All right, guys, we're coming to you virtual today, and Neil didn't bring his, his microphone. So he's going to sound crappy. So it's okay, guys. It's temporary. It won't happen. We're not recording live. Usually we have a microphone. But at least Neil has a nice background. So why don't we get started today, Neil? Why don't, here, I'll tell you what, you pick the first one.
0:23.2	The easiest way to grow your LinkedIn following is entrepreneur.
0:26.4	But the real question is, should you do it?
0:28.8	Okay.
0:29.2	All right.
0:29.5	That's a good one.
0:30.0	You started off.
0:31.6	So I don't know if you follow Lars Lofrigan on LinkedIn.
0:36.9	Ex-employee of mine went out on his own.
0:39.5	I've worked with him past being employee.
0:41.5	Great guys, really smart marketer.
0:43.7	Did a lot of affiliate stuff in between following like the old PG, you know, Patrick Gavin model, setting up those sites like online education, getting tons of traffic.
0:56.0	Oh, the education guy? Textink ads.
0:57.0	Textink ads.
0:58.0	Oh yeah, yeah, yeah, yeah.
0:59.0	And then he ended up creating some auction.
1:03.0	I think texting ads was like an auction based site to buy links.
1:06.0	And then from there, he created like online education database and had like online colleges.org or whatever the domain names were ranked them.
1:15.2	Did lead gen and then sold it to what's a company that owns bank rate?
1:20.1	I forgot Red Ventures.
1:22.4	I don't know what it was, but the number was public.
1:24.5	I think it was like 600 million or something like that.
	...

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