You're Wasting Time on People Who Will Never Buy Your Sh*t

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 7 October 2025

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

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Summary

The biggest mistake so many of you are making is trying to sell to the unsellable. It's crippling your business. I did this session with a bunch of entrepreneurs, and that's what we really got into.

Here's some of the stuff we covered:

- I explained why you need to stop being so emotional about sales and just go fast to find people who are actually aligned.

- We talked about the "High School Party" concept—how starting a local podcast makes you the host, giving you all the leverage for new business without you even having to ask for it.

- I went deep on LinkedIn.

- I gave a real, tactical idea for turning your five best customers into a dinner party that you film to create a year's worth of content.

By the way, you'll hear me mention Stan. It's a startup I invested in because they built the tool I envisioned when I wrote Crush It! I'm doing a challenge with them right now that includes a weekly call with me. If you're serious, check it out:

⁠GaryVee.com/stan

Transcript

Click on a timestamp to play from that location

0:00.0	Podcast Nation, before I get you into today's podcast, big announcement, as you've probably
0:04.5	heard at this point, because I had John from Stan on the show.
0:08.7	I'm an investor advisor to an incredible startup called Stan, stan.
0:13.4	I'm sending you right now to GaryVee.com, GaryVee.com slash Stan.
0:19.0	Go check this out.
0:19.9	We've done a Gary V Stan Store Challenge, which actually has a weekly call with me.
0:24.7	This is built for everyone who's been affected, honestly, by my overall content.
0:29.7	The tech stack, all these features and the minimal costs per month that Stan Store has built,
0:37.0	is really the tool that was needed for this world
0:39.8	that I envisioned when I wrote Crush It, when I wrote crushing it. And this overall thing I'm thinking
0:45.1	a lot about lately, which is the individual empire, right? This creator entrepreneur slash
0:51.1	entrepreneur creator economy that I think is going to eat up the oxygen, very honestly,
0:55.5	the thing that so many of you want in your life, and the reason so many of you are not there
0:59.3	yet is you've got the strategy for me, you've got the ambition within yourself, but you don't
1:04.6	have the tools for you to fully maximize it. And I believe you can find that at stand store,
1:09.2	stand dot store, but specifically, I want you to sign up for it through my challenge because I want to get access with you and plus there's a bunch of cool things.
1:17.0	So if you want to go see those cool things, go to GaryVee.com slash Stan, S-T-A-N, now to the podcast.
1:25.3	This is the Gary Vee audio experience.
1:29.5	My first question is how do I gain the trust wit at agencies or anything if I'm not actually producing the content?
1:37.3	I'm more so like the project manager, counselor.
1:40.3	By reverse engineering what they value.
1:43.6	So you may not be able to for some shops.
	...

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