Margaret Mitchell came out of nowhere.

Her very first published novel, Gone With the Wind,

went on to become the second most popular book

in the history of the United States

with more than 30 million copies sold.

How'd she do that?

Hey, it's Seth, and this is a Kimbo. But first, here's a message from our sponsor,

Lenovo.

My name is Moody Spati and my small business is Lizziz Kitchen, a modern Lebanese restaurant. My story starts in Lebanon. I was born and raised there, but I immigrated to the US in 2006. Upon coming here I really missed a lot of the food,

the culture, and the memories that are made and shared around the kitchen table. And I realized that if I wanted to experience the

flavors and traditions I left behind that it would be up to me because for me

cooking is culture, it's heritage and it's a huge part of who I am.

So I decided to share that culture by offering up one simple dish,

Hamas.

I saw crazy sales by selling Hamas, but those sales got me asking,

where do I go from here?

Stay tuned to hear the rest of my story and see how one decision made a difference.

In 1936, books were hot.

They were the dominant form of expression in a country that watched a lot of movies, but hadn't discovered television yet.

And the heart of the book business was a small organization called the Book of the Month Club.

In July of 1936, the Book of the Month Club decided to feature a new book by an unknown author. They brought it out around the same time

that McMillan, its publisher, brought out their edition. Within weeks it was the fastest selling book of its kind.

...