You're going to love Marketing Against The Grain
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 17 March 2023
⏱️ 18 minutes
🧾️ Download transcript
Summary
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Today we’re sharing an episode of Marketing Against The Grain — a show that leads you down the rabbit hole of marketing trends, growth tactics, and innovation.
In this episode, co-hosts Kipp Bodnar (CMO of HubSpot) and Kieran Flanagan (CMO of Zapier), dive into a leaked memo from Yahoo that explains why big businesses fail.
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Transcript
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| 0:00.0 | Hi, it's Terry O'Reilly. Well, this week, we're going to do something a little different. |
| 0:05.2 | We're going to feature an episode from another podcast. It's called Marketing Against the Grain. |
| 0:12.2 | Now, every week, I tell stories about companies and brands that use creativity to solve difficult |
| 0:18.4 | problems, create memorable advertising campaigns, or occasionally, |
| 0:24.3 | strike out spectacularly. |
| 0:27.1 | Our show requires a lot of research in finding smart resources is critical for us. |
| 0:32.5 | Marketing Against the Grain is a terrific podcast that analyzes marketing trends, peels apart growth tactics, |
| 0:40.1 | which I can never get enough of, and explores innovation. |
| 0:44.3 | And here's why you should listen. |
| 0:46.3 | First, the two hosts are the chief marketing officers for HubSpot and Zapier, so they know a thing |
| 0:53.1 | or two about exceptional marketing. |
| 0:55.4 | And secondly, you'll pick up undiscovered strategies to give your company that slight edge for success. |
| 1:02.5 | So if you're fascinated by marketing, you'll like marketing against the grain. |
| 1:07.4 | And if you're a business owner or a marketer, you'll love it. In the episode I'm about to |
| 1:13.7 | play for you, you'll hear how Bob Eiger took Disney's stock from $50 billion to over $275 billion. |
| 1:24.1 | Enjoy. You have some stats on the Marvel deal drop the marvel deal knowledge it might be one of |
| 1:29.5 | the best purchase of all time it has to be the best non-softer purchase of all time |
| 1:33.4 | hey hey welcome to another episode of marketing against the grain your show that takes you |
| 1:41.8 | behind the scenes for how people and businesses |
| 1:44.2 | grow in counterintuitive ways. I am your host, Kit Bodner. I am joined as always by my |
| 1:50.1 | friend and co-host, Kieran Flanagan. Kieran, today we are talking about some hot news, which is |
| 1:56.5 | Bob Eager coming back to Disney and can Bob Eiger actually save Disney? |
... |
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