Hey, podcast. Today, Brian sits down with triple board certified health expert, fitness hall of

famer, and four-time New York Times bestselling author, JJ Virgin. In this episode, you'll gain

insight into the foundational building blocks that got Brian and JJ started as entrepreneurs. They also

dive into how that foundation influenced them through all the trials and tribulations along the way.

Enjoy.

First of all, I would love for people just to hear like some of your background, some of your experience as an entrepreneur, and also like, you know, what got you into, you know, fitness and nutrition and health

and things of that nature?

Like, what inspired you to do that?

Here's what's interesting.

I grew up in Northern California and Berkeley.

And it was a very healthy kind of health conscious place to begin with, although my mom was from the Midwest and

literally I was raised on casseroles, like those nasty Campbell soup casseroles with the turkey onions.

And early on, I started getting super into dance and gymnastics, which is ridiculous because I wanted to be a point ballerina and a gymnast.

I'm six feet tall, so like wasn't going to happen. And I started studying nutrition. I remember

at age 12, I was like going to the library reading everything I could find about nutrition and trying

to do everything I could to become stronger and fitter.

I started working out in high school with the football team in the like the men's gym

area because there was nothing back then like there were no gym's girls could go to and lift weights.

But I just was really obsessed with getting super fit and super healthy.

And it drove my mom crazy because every

dinner we would have like dessert and she was always upset because I wouldn't eat any of the

stuff she served. And I was always designing my own diets for myself. So I went off to college.

...