This is the Gary V. Audio Experience.

Why are you doven so deep into NFTs?

The biggest reason I've gone so hard into NFTs is for me subjectively and intuitively.

I believe that it is the biggest consumer shift since social media and Web 2.0

that it is very clear to me based on my instincts and my history and business

kind of being a behavioralist.

Now I'm realizing, watching what people do, that this will happen, this has happened

and I just don't see a world where NFTs are not an infrastructure in our society.

Right now it's very obvious that it's collectibles and art

but these are smart contract visualization, right?

So this is homes and leases and I can't imagine not every ticket being an NFT in a decade.

So once I realized it was this big big, I only know one move all in.

What was that realization for you?

You know it's funny, I was just talking to somebody of what was my realization.

I can't actually recall the singular piece of content that was the Eureka moment

but it was December 30th through mid-January, this two-three-week special period of time

where between 6, 7, 9 hours a day, you know if I was really busy at work,

7pm to midnight.

If I was a little less, you know I was hacking at it, cutting a 45-minute meeting to 15

so I could get 30, to get 30 minutes more of what is an NFT or a counterpoint

to something that I was feeling.

I think I wanted a well-rounded point of view but I remember it was very,

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