This is the Gary V. Audio Experience.

Marketing for the now, marketing for the now, marketing for the now, marketing for the now,

10 minutes, 12 remarkable guests for two hours answering a singular important question.

Gary, are you ready, Gary? What do you think? Gary, Gary, Gary, it's time for

our next year. I can't believe it. I can't believe it either. Have you been?

Oh, good. Good. So we've got another star-studded cast here. We're going to have one question

to wrap things up, which is, what are your biggest challenges and victories of 2021?

And we're going to kick off with George Felix. He's the CMO of Tinder and he joined just

about eight months ago. And Gary, here's a little story that you may not know about George.

In kindergarten, he crushed his grade school talent show with his friend, Lipsinking. Everybody

wants to rule the world by Teres and his good song. And apparently it's the pleather

jacket and the plastic guitar that was just huge. So just wanted to kind of share that

before we kick things off. Welcome, George. Wow. Thanks, Andre. Hey, what's up, Gary?

Did not realize that was going to make the concert for good news. Good news.

Well, listen, George, we know of a lot of times I'm going to get right into it. First of all,

happy holidays. Great to see you. Know a lot of people are exciting. The comments are ready

because Tinder is one of the cultural phenomenon of the last decade. So a lot of fans, you have

an iconic CMO career already and you're a youngster. So I think it's really fun to get

right to the punchline. What were your biggest challenges and victories? Because I think,

you know, I think a lot about the yin and yang. Like we talk about the black away, but it's a

gray. It's kind of, that's when we're in gray. It's a gray day. Wins, but also losses. How do you

think back? How do you recap and create the context? Because obviously you're new at Tinder. So there

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