4.8 • 18.1K Ratings
🗓️ 17 June 2023
⏱️ 52 minutes
🧾️ Download transcript
In today's episode, I'm revisiting a past keynote/Q&A where I stressed the significance of generating content at scale and capturing human attention to optimize its reach. I explore strategies to maintain the relevancy of your content amidst its mass production and how scale breeds relevance. Too many people are producing generic, one-size-fits-all content, but the real magic happens when you amplify your output, unlocking a dynamic and diverse content landscape.
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| 0:00.0 | I believe this organization should be putting out somewhere in the ballpark of |
| 0:05.0 | two to five thousand pieces of content across seven to ten channels on the |
| 0:10.3 | internet a day to achieve the business goals and ambitions that it has globally. |
| 0:18.3 | This is the Gary V. Audio Experience. I'm super excited to be here. It's super |
| 0:24.7 | flattering. I especially as somebody who loves to actually do public speaking |
| 0:29.7 | I've come to realize you know this is so much more of a fun setting for me |
| 0:34.5 | mainly because of interaction so I'm gonna talk a little bit about a couple |
| 0:38.9 | things that I think will bring the most value to the people in the room and |
| 0:41.4 | very honestly then I want to get into as much Q&A as possible so so many |
| 0:46.5 | things that I believe are you know it going on and could impact an iconic very |
| 0:53.2 | large-scale business like this is widely available on YouTube or LinkedIn and |
| 0:58.4 | so I want to be a little bit more specific or nuanced I think to set up the |
| 1:02.5 | framework because I'm going to assume most people don't know me or where I |
| 1:06.7 | stand on this I believe that the enormous technology advances that I'm sure |
| 1:13.3 | especially a company like this understands and then the nuances underneath |
| 1:17.4 | that infrastructure I think that the collectiveness room including myself |
| 1:23.1 | grossly underestimate what it all actually means and because it's so big it's |
| 1:28.9 | so heavy it's so transformative if you just think about and kind of looking |
| 1:33.3 | around the room here a lot of people are going to be able to do this if you |
| 1:36.1 | truly spent a half a day with yourself over you know a nice walk or a |
| 1:41.9 | bottle wine or however you like decompress and think about what has happened in |
| 1:45.9 | technology advances just in the last 20 years it gets quite scary you know |
... |
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