Welcome back to the Passion with Purpose podcast, everybody. I'm your host, Nathan Shansky.

So glad to have you back here today for another solo episode. You just got me today.

And today we are going to be talking about a very important topic in the business world. And that is reviews. Reviews, testimonials,

and I'm talking about when someone writes a good word about you publicly or even privately,

let's say it's on Google or it's on a form you gave them or someone sends you

a text and they're raving about the service that you gave to them or someone even sometimes

like records a video of what you did and just raving about like, oh, this person was so amazing

to work with and I absolutely loved working with them. Really anywhere, anything where a

client you've worked with is showcasing a result or sharing a level of satisfaction about the

work that you provided to them. And so that's what I want to uncover today. And there's kind of four different things that I want to

uncover today. So my goal is to cover A, how important reviews and testimonials are, B, how to earn them,

C, how to collect them, and D, how to use them and where to use them and all those types of

questions. And I wanted to again dedicate an entire podcast episode to this sole topic because

if it ever is overlooked by you or by anybody, it shouldn't be.

Reviews and testimonials and the social proof concept is one of the most important things in your business.

So let's dive into why they are important and why I believe that.

So A, how important reviews are, how important reviews and testimonials are.

I would venture to say that I think reviews and testimonials are possibly the most powerful

weapon of branding and marketing and even sales that you have in your arsenal, aside

from maybe the quality of your actual product. Okay. So I'm not

saying that it is like the one only thing that you use to leverage your brand. No, that's not what I'm

saying. But I do think outside of just you and the product that you offer again, which encapsulates the

...