4 • 3K Ratings
🗓️ 5 August 2024
⏱️ 59 minutes
🧾️ Download transcript
Introducing Celebrating MTV’s Anniversary with the Real Story of MTV from Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman.
Follow the show: Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
In honor of the 43rd anniversary of MTV, we’re rereleasing a classic episode: the real story of MTV, as told by the founders. Today MTV is a cultural institution, but people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a start-up and lead a TV revolution by dreaming up the rules as they went along. From why the first MTV logo was designed on crinkled paper (it spent a little time in a trash bin), to how a tiny record store in Tulsa helped save the business, to why you should really think twice about going on a Lost Weekend with Van Halen... all the way to how a terrible cereal inspired one of the greatest ad slogans of all time: “I want my MTV,” we’ve packed this episode full of stories that marketers, fans and entrepreneurs will all want to hear.
See omnystudio.com/listener for privacy information.
DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to [email protected].
Click on a timestamp to play from that location
0:00.0 | Hi everyone it's me Katie Couric you know if you've been following me on |
0:04.0 | social media you know I love to cook or at least try especially alongside some of my |
0:09.3 | favorite chefs and foodies like Benny Blanco Jake, Laidi Hoyk, Allison Roman and tips and kitchen must have just sign up at Katie |
0:23.7 | correct.com slash good taste that's k-a-ti-e-c-o-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-c. |
0:28.7 | I promise your taste buds will be happy you did. |
0:35.0 | I'm Jacob Goldstein. I used to host Planet Money. Now I'm starting a new show. |
0:41.0 | It's called What's Your Problem. |
0:43.0 | Every week on What's Your Problem, entrepreneurs and engineers describe the future they're going to build once they solve a few problems. |
0:49.0 | I'm talking to people trying to figure out how to do things that no one on the planet knows how to do, |
0:54.4 | from creating a drone delivery business to building a car that can truly drive itself. |
1:00.0 | Listen to what's your problem on the I-Heart Radio app or wherever you get your podcast. |
1:05.6 | From Tips for Healthy Living to the latest medical breakthroughs. |
1:08.9 | WebMD's Health Discovered Podcast keeps you up to date on today's most important health issues. |
1:15.0 | Through in-depth conversations with experts from across the health care community, |
1:19.0 | WebMD reveals how today's health news will impact your life tomorrow. |
1:23.0 | It's not that people don't know that exercise is healthy, |
1:26.0 | it's just that people don't know why it's healthy |
1:28.0 | and we're struggling to try to help people help themselves in each other. |
1:31.0 | Listen to WebMD Health Discovered on the I Heart Radio app or wherever you get your |
1:35.7 | podcasts. |
1:36.7 | You're listening to Math and Magic, a production of I Heart Radio. |
1:50.0 | You actually were the guy who inspired us to do animated logos. Do you remember this? I said, well what are we going to do in between the videos and the |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from David Yontef, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of David Yontef and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.