You May Not Be Watching, but Broadcast TV Still Makes Billions

The Town with Matthew Belloni

The Ringer

Society & Culture

4.3 • 847 Ratings

🗓️ 17 May 2022

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week, Matt is in New York for the network upfronts, a gathering of the major players in television to present their programming plans for the upcoming TV season to the advertising community. Matt is joined by Bloomberg’s Lucas Shaw to discuss whether advertisers will continue to pay top dollar to these major broadcast networks in a media landscape that is shifting to digital. Host: Matt Belloni Guest: Lucas Shaw Producer: Craig Horlbeck Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	What's up, guys, Rachel Lindsay here, and I am teaming up with your favorite Ringer podcasters
0:05.1	to deliver the Bravo drama and news that you've been craving on Morally Corrupt.
0:10.3	It's the show about all things Bravo.
0:13.0	From the Housewives to Summer House and everything in between, we'll be mentioning it all
0:18.8	every week.
0:20.2	Check it out on Spotify and the ringer.com.
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0:56.6	Being a marketer is no sweat.
0:58.8	You just have to manage dozens of channels, launch hundreds of campaigns, score thousands of leads and...
1:02.7	Okay, fine.
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1:09.1	Get started at HubSpot.com slash marketers.
1:13.0	All right. It is Monday, May 16th. I am in New York City. How you doing, Craig? I am here for the TV
1:19.3	upfronts. The what? The television upfront. Sorry, I will explain. This is the week of the year when
1:26.5	all of the television networks bring their wares to
1:29.6	New York City, show them in front of the advertising community, get billions of dollars in ad commitments
	...

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