You Have to Try This Marketing Strategy in 2019 | Ep. #892

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 9 January 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #892, we discuss the marketing strategy you need to try. See what you can change up in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: You Have to Try This Marketing Strategy in 2019 [00:40] The Blue Ocean Strategy assumes that a red ocean means blood in the water (a lot of competition), whereas a blue ocean means less competition. [01:30] Hubspot got into the CRM space a few years ago. [01:56] They coined the term “inbound marketing”. [02:42] The web is changing. [03:10] Infrastructure and engineering are easy now, because of AWS and being less costly. [03:15] Freemium is a way to separate yourself from the crowd. [04:22] Start in the blue ocean before diving into the red. [04:55] Content marketing is hard to get into, because so many people are doing it. [05:15] Find alternative content outlets. [05:55] Be consistent and your fans will find you [05:59] That’s it for today! [06:03] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.8	your instructors Neil Patel and Eric Sue.
0:17.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we are going to talk about this marketing strategy
1:00.0	that you have to try in 2019, which is called the Blue Ocean Strategy.
1:05.0	So Eric what is the Blue Ocean strategy for everyone who doesn't know?
1:09.0	Well so you got a Blue Ocean and a Red Ocean so what is the assumption in the red ocean?
1:13.0	Go for it. There's a lot of blood. So in the red ocean, there's a lot of competition, right? People are
1:17.1	killing each other. You got the sharks in there, they're all ripping each other apart.
1:20.3	But when it's a blue ocean, the assumption is, look, there's not it's not that competitive so what you want to do instead is you want to go into a blue ocean so I'll give you an example
1:28.9	Before you get into the example you want to tell people the name of the book in case they want to learn more about this
	...

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