From KCRW in Santa Monica, I'm Claude Brodesser Ackner, and this is The Business.

So you still want to do the show business, and you think that you got what it takes,

I mean you really got a rap and be all at, but prepare yourself for the brakes. Check it out.

This week on The Business, a conversation about the vital, essential, but ultimately disposable Hollywood writer,

with Oscar winner Akiva Goldman.

Plus, an agency assistant says,

Goodbye, farewell, I'll feed her say now do,

in an email that got Hollywood's tongues a wagon.

But first, it's the Hollywood News Caravan.

Happy Hollywood New Year, it's the business News caravan.

Sitting around watching TV has never been great for your kids,

but a new study released last week suggests that the idiot box may be even more insidious than we originally thought.

Researchers at the University of Illinois examined the foods being advertised on kids programming,

and, surprise, it turns out most products were overloaded with crap.

The researchers considered more than 50,000 commercials seen by kids ages 2 to 11,

and found that 98% of the food advertised

was high in fat, sugar, or sodium. Reached for comment, a fast food industry spokesman

boasted that at least there's no lead in Pizza Hut's pepperoni dipping sticks. Quote,

there's not even lead in the creamy ranch dipping sauce. Meanwhile, it's Apple, Apple,

Apple. The computer company loves to issue announcements about its ever-increasing market dominance,

and last week was no exception. Apple trumpeted that it had sold its millionth iPhone, just 74 days

after the device was released. The Wall Street Journal even reported last week that competition from Apple's iTunes has Yahoo!

...