I don't know what I would do more of because I don't track anything that I'm currently doing.

Well, then we have to get the metrics so that we can understand what to do more of so that we can do more of it.

This does not mean that you cannot take action without having complete data.

Because the nature of entrepreneurship is that you will always have incomplete data.

There will always be things that you want to know that you do not know. And so probably the vast majority of your decisions will have to be directional or recent from first principles of like, well, I know these things to be true. And so can I extrapolate that to my current situation? Could I generalize knowledge and apply to a specific domain? There are some things that when you have what I would consider irreversible decisions or

one-way doors, as Bezos says it, those are the ones that you want to gather a little bit more

data around to make your next big bets.

How's the morning? Good? Yes? Okay. Fantastic. Hopefully it should make a little bit more

sense in terms of why we structure the event the way we do, which is that, you know, the first day, it's all theoretical framework driven. And the main, you know, thesis behind that is you're going to have this time with our team who are, you know, have seen, have seen businesses like yours at all different sizes, and you have this short period of time

to ask the most meaningful and most impactful questions. And the last thing that I want anyone to do

is fly out here, spend that time, and then when you get home, realize that you ask the wrong thing,

right? And so who here came in with an idea of what you thought your constraint was for your business.

Okay.

Who here of the hands I just raised was it different than you came in with?

Right.

And so that's why we do the frameworks the first day.

And then we do the application and the tactics today.

So hopefully that was good.

Beyond that, I've had the distinct pleasure of talking to a lot of

different business owners about the things that are limiting the business. And so as we go through

the Q&As, I wanted to show you kind of the visual roadmap of how I think through this.

And so it only took like 10,000 calls to figure this out. So here we go.

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