You Can’t Call It a Fireplace If There Is No Place for Fire | You Can’t Call Your Product Premium or Exclusive If it Is Not Even Average

Thrivetime Show | Business School without the BS

Clay Clark

Business, Entrepreneur, Thrivetime, Businessschool, Smallbusiness, Entrepreneurship

4.8 • 1.5K Ratings

🗓️ 9 December 2018

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You can’t successfully and sustainably brand yourself as “premium” and “extra” if you currently not delivering “the minimum” with your products or services.

Transcript

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0:00.0	Grab the duct tape and mentally prepare yourself for yet another mind expanding
0:08.5	knowledge bomb from America's number one business coach, Clay Clark.
0:13.6	All right, Thrive Nation,
0:20.0	welcome back to another edition of the Thrive Time
0:22.1	Show on your radio in and today's Knowledge Bomb
0:25.9	is about this concept that you can't call it a fireplace if there is no place for a fire.
0:35.4	Weird.
0:36.4	What?
0:37.4	Chuck, can you please explain where this show came from?
0:40.4	All right, Clay and I went to the DMV.
0:42.2	Is that what it's called?
0:43.0	The tag agency, I'm sorry, the tag agency.
0:45.0	And we walked in and Clay said, is this where the line is?
0:48.0	And the lady nicely said,
0:50.0	it starts by the fireplace.
0:52.0	And confused, I turned around I don't know where to go and I see Clay take a seat and we're sitting there and about 10 minutes later he points and there is a mantle on a wall with no fireplace and just drywall.
1:05.7	What?
1:06.7	They didn't even paint a picture on a fire.
1:09.2	So we have to put this on the show notes.
1:12.0	The photo?
1:13.0	Yeah.
1:14.0	It won't make sense, let's listen or see this.
	...

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