This is the Gary V. Audio Experience.

When I was 14 years old, the first time I worked in my dad's liquor store, he didn't say

a single thing to me on our 40-minute drive to the store until we got to the parking lot.

And then he turned to me and he looked at me and he said, keep an eye on the employees.

They all steal.

As I'm older now, I understand him at the time.

I was very emotional about this.

For me, my employees are my family.

I think we have audacity at the ownership level, at the leadership level.

The way I think about getting team members on board is by caring more about their needs

than mine.

The way I do it is through empathy and compassion and putting myself in them, shoes, and asking

why would they want to be on board.

I reverse-engineered their emotional graph.

And then on an individual basis, I try to understand where they are on their journey.

Sometimes kids come into my company and the first time I sit down with them, they say to

me, one day I'm going to run this whole company.

And I'm thrilled.

I'm like, please, I'm getting old.

That same employee, five years later, sometimes walks into my office and says, I need more

work-life balance.

And now they fell in love.

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