This is 99% invisible. I'm Roman Mars.

In 1992, a historic election captivated the nation.

The race pitted a young up-and-comer against an old-guard establishment candidate.

And I'm not talking about the 1992 presidential election between Arkansas Governor Bill Clinton

and the incumbent George H.W. Bush.

Instead, this was the highly publicized race between young Elvis and old Elvis.

Best reporter, Gabe Bullard.

Over a decade after Elvis Presley's death, the King of Rock and Roll took over headlines

once again, as Americans weighed in on which portrait of Elvis would be forever immortalized

on a 29-cent U.S. postage stamp.

It was put to a popular vote.

Should the stamp feature an image of young Elvis

at the start of his rise, or an older Elvis

in his iconic white jump suit.

The Elvis Stamp vote grabbed the nation's attention, playing out not just in newspapers

and on late night TV, but in the actual 1992 presidential election.

And by the time the final vote was cast and every

ballot had been counted US Posted stamps had been changed forever. When you can mail a letter you have a lot of options for stamps. You can go the

traditional route and use an American flag or you can choose a stamp that fits your personality.

The Postal Service has issued stamps for Selina, the Star Wars Droids, the Simpsons, and so many

other pop culture icons.

But this kind of 100 flavor variety in stamps is pretty new.

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