Okay, cool. Okay. All right. So, um, just to give you some background, so this is, um, a new

Hype Beast radio show called The Business of Hype. It was Kevin and I sort of talking about, like,

what podcasts really need and the idea that everyone sort of, all of us inspire people to, like,

go out and follow their dreams and quit their day job and do their thing.

But then a lot of young people do it and then I hear like, what do I do now?

Like, you know, what are some of the challenges with real logistical stuff,

trademarking, legal, banking, like, you know, financing and stuff like that?

So that's where I want to sort of concentrate on,

kind of like getting into like the real nitty-gritty business side of things,

which is a side that like very rarely gets exposed.

From Hype Beast Radio, I'm Jeff Staples and this is the business of hype, a show about creative entrepreneurs, brand builders, innovators,

and the realities behind the dreams they've built.

Yun-an is a polymath, the pure definition of the word.

You just can't describe someone like her using one adjective.

I first connected with Yun and her partner verbal around 10 years ago.

I remember we ran into each other at the old Stoosey Soho store, the one with the headporter

store above it, and we stayed connected ever since.

Back then, I thought Yun was a dope graphic designer.

In the early 2000s, graphic design was in an era of crazy Photoshop filters and an explosion

of new typefaces.

Too many fonts, too many filters. With all these new

tools at your disposal, it was hard to stay true to graphic design routes. I was one of those

...