In 1903, John Harvey Kellogg, the namesake of the Kellogg's serial brand, who's credited

with co-inventing cornflakes with his brother, opened a luxury health resort in Michigan called

the Battle Creek Sanitarium.

At the time, Sanitarium was a new word of Kellogg's invention, not meant as a term for a

prison for the mentally ill, but rather a play on the word sanitation.

Kellogg's precursor to the health spot became a destination for the rich and famous, and

his fanaticism for hygiene and healthy living led him to evangelize now common practices

like medical circumcision and enemas, as well as the consumption of a cultured dairy product

that dates to 5,000 BC.

The creamy tart substance grew in popularity in the states during the 1930s, when Dan

and began offering it for retail sale.

In the late 1970s, health conscious consumers were eager for an ice cream substitute with

less fat, leading to the creation of a frozen variety of the ancient delicacy.

This provoked a craze that started in the 80s and continues, with some fits and starts

to the current day.

In 2006, a businessman named Philip Chang opened a self-serve store in Fullerton, California,

trumping the previous concepts with giant cups and array of flavors and dozens of dry and

wet toppings, selling the treats by combined weight.

Currently writing a wave of popularity, the fast-expanding chain is over 300 stores in

the Americas, Australia, Asia, and the Middle East, becoming a destination for decadence,

just as Kellogg's resort was a destination for health consciousness.

This week on Doe Boys, yogurt land.

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