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Real Estate Training & Coaching School

YIKES! My Real Estate Listings Aren't Selling, PLEASE HELP! (Part 2)

Real Estate Training & Coaching School

Real Estate Training & Coaching School

Business News, News, Careers, Business

4.4705 Ratings

🗓️ 17 August 2023

⏱️ 23 minutes

🧾️ Download transcript

Summary

Welcome back to America's #1 Daily Podcast, featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? https://whylibertas.com/harris or text Tim directly 512-758-0206 IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://members.timandjulieharris.com/ Today's podcast is PART 2 of YIKES! My Real Estate Listings Are Selling, PLEASE HELP!  8. The listing could be in the wrong pricing segment. If you're at $509k, you're possibly the least attractive listing for a search from $500k to $750k. That should be $499k to make it the BEST option for someone searching from $350 to $500k.   9. The listing looks clearly overpriced when compared to its competition. If there are 10 listings that meet a buyer's criteria, and your three-bedroom listing is priced as if it's a four-bedroom, you'll always look overpriced and go to the bottom of the showing list. 10. The listing has a confusing floor plan. For example, a modern home in a colonial area, split levels, or anything unusual needs to have extra staging so buyers and buyer's agents understand how the floorplan works. If you can't tell what a room is supposed to be, the home just won't resonate with a potential buyer. 11. The listing has negative feedback that never gets remedied and the price doesn't improve to reflect that. Repetitive negative feedback. This is what causes listings to expire. 12. The listing has too many personal items like family pictures, degrees on the wall, specific artwork, etc. These things can distract the buyer from focusing on the property and how THEY would live there.   13. The listing has obvious detriments like bugs, dog hair, cat box smells, a green swimming pool, or other off-putting things that are making the buyer run away. Either price it to reflect the condition or fix the condition! 14. The listing has a lower-than-expected buyer-side commission. If a buyer's agent is setting up showings and they have other choices, your listing will be deprioritized if the commission is too low. 15. The listing agent simply isn't proactive or effective at communicating with the seller. When there's competition in the market, you MUST have a proactive strategy for being the listing that wins.   Work to eliminate these 15 potential issues. If that's impossible, you must PRICE the home to be more competitive. It's no longer good enough to just be available. The home you're listing must SHINE and be the clear choice for any buyer who sees it.

Transcript

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0:00.0

Welcome to Real Estate Coaching Radio starring award-winning real estate coaches and number one international bestselling authors, Tim and Julie Harris.

0:10.2

This is the number one daily radio show for realtors looking for a no BS authentic real-time coaching experience.

0:18.2

What's really working in today's market, how to generate more leads,

0:21.8

make more money, and have more time for what you love in your life. And now your host, Tim and

0:28.3

Julie Harris. Three, two, one, and we're back. And Julie, today is part two, and we're focused

0:34.9

on the 15 reasons why your listings won't sell. If you did not listen

0:39.2

to part one yesterday, well, obviously you want to start there. And the intent of today's podcast,

0:45.0

and yesterday's, of course, is to give an immediate boost of motivation and direction for those of

0:50.9

you who have listings that aren't selling. But for those of you who have no listings, here's the idea. Use this information when maybe speaking with as prospective seller,

0:59.8

who happens also to be an expired seller, because when giving this information to them, they're going

1:04.6

to immediately realize that you're more professional, giving them maybe the exact reasons why

1:10.1

their property didn't sell.

1:11.0

Another great idea is use this information for your social media.

1:14.9

I can see a lot of you guys making this into a lot of little short videos or obviously, you know,

1:20.4

just all kinds of different posts.

1:21.9

You can use this for about anything.

1:23.2

Because guess what?

1:24.4

We're giving you our notes.

1:25.6

They are waiting for you.

1:26.8

Just scroll down.

1:28.1

If you're over on iTunes, Spotify, if you're on YouTube, it does not matter.

1:31.9

You just scroll down our notes are there. And when you're there, make sure you guys join

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