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everything secure. TikTok has a new extension. I'm David Brancaccio in Los Angeles, starting with

the irrepressible TikTok company that shows being popular outranks the law of the land sometimes. There's

been another reprieve for the short video company regarding a bipartisan U.S. law that was supposed to take effect in January. It required TikTok's China-based owner Bight Dance to sell its U.S. operations to an American company or get banned from U.S. app stores and U.S. computer servers. But this week, the Trump administration delayed the law's implementation for a third time. Marketplace's Kimberly Adams reports.

This all started back in 2019 when national security experts and members of Congress started raising the alarm that Chinese-owned TikTok having so much data and influence on Americans

was a major threat. And the first Trump administration, back then, seemed to agree. But now,

says Kenton-Tiba, senior resident China fellow at the Atlantic Council. It's kind of a shift in

terms of the first administration where we saw much more of this kind of national security focus and more on kind of like practical, commercial-based considerations.

Because TikTok isn't just popular with a third of U.S. adults using the app, it's also the way a lot of businesses and people make money.

It's much, much easier on TikTok to monetize your content.

Influencers get paid a lot more. And so TikTok users have been kind of loyal to the app.

When President Biden signed the bipartisan law that was supposed to force the sale or banning of TikTok, it did spook the market a bit.

There was a chapter there where brands just weren't willing to invest as much capital in their TikTok initiatives.

Dylan Smith, the CEO of Team Checked, a celebrity influencer and brand management firm.

But after the first extension and then the second extension, I think everyone's fear was

...