Okay, when you get on a zoom call with a guy, how many of them have a kid hanging off their neck?

How many women do? And he's like, you're right. You know, you've always got the woman with the toddler and the kid and the cat screaming in the background and the parent.

You know, can you come get me this? So what we found when we went back into the home is some of the old gender roles not only stayed but were in fact reinforced.

I'm Chris Hill and that's Sally Croscheck, the CEO and co-founder of LVEST, a bank and robot advisor designed specifically for women.

Women have different challenges and investing including a wage gap and a longer life expectancy.

Today we've got a couple of conversations addressing some of those challenges.

First, Peter Woolard talked with Sally Croscheck about the funding challenges for female entrepreneurs, a women invest differently than men, and a lesser known savings tool for investors who want to give back.

Welcome Sally. Thank you. Good to be here.

Well, I was excited to see that you recently raised a $53 million series be funding round and you had mentioned that two thirds of your investors were female, which I thought was fantastic.

What are you seeing in the landscape for female VC investing?

Yeah, and actually 90% of investors in this round were underrepresented investors.

So, women, people of color, women of color, LGBTQIA. So we're really excited that the work we're doing to help women invest is actually extending to women investing in LVEST.

What I'm seeing is a lot more money and women coming in at the seed and series A level.

I'm seeing that women entrepreneurs outperform male entrepreneurs in crowdfunding and unfortunately I'm seeing a series be cliff when it comes to women CEOs raising large amounts of money that I think it's in part because you don't have as many women writing those big checks.

And so you just run into a little bit of a wall when you get to the bigger dollars despite the fact by the way that the research tells you the women run businesses perform as well.

There's research that says better than men run businesses.

Do you find that the type of business women entrepreneurs matters? It seems to me that the bigger funding rounds I see seem to be very women centric businesses, whereas other ones maybe not so much.

I was literally having this conversation three minutes ago that there is research.

You know it intuitively and there's research that says that those businesses that are more traditionally female based female oriented or ones that tend to get funded put another way.

If you look at the number of FinTech businesses LVEST being one of them that have raised more than call it $100 million in total funding.

I think it's five, whereas there are dozens and dozens run by men and so you know it's how we're socialized.

When we think of startup CEOs we think young man and you know where we can sort of shift that to being women are things like yeah of course they understand.

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