Yes I Can: Marketing to People with Disabilities

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 7 June 2025

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week, we explore how advertisers market to people with disabilities.

Disabled people are usually ignored in advertising campaigns.

Yet people with disabilities control half a trillion dollars in spending money.

We’ll look at four powerful campaigns that not only feature people with disabilities, but these commercials are disrupting the public’s negative perceptions of the disabled.

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk.
0:24.1	And by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences,
0:32.2	but wait, there's more.
0:43.0	Right, birthday party, the big 30th.
0:45.7	Although, is it more like 40th?
0:47.7	Hmm, best go generic.
0:48.8	Something fizzy?
0:50.6	Oh, along with everyone else.
0:51.3	Flowers?
0:53.9	Symbolic of blooming into a new era. No, come on. Something more
0:57.1	exciting. Something like. I'll take a two million red scratch card, please. Add some play
1:04.7	with National Lottery Scratch cards. Search dream big, play, small, rules and procedures apply. Players must be 18 or over.
1:12.9	This is an apostrophe podcast production.
1:22.9	We're going to show you our big news judabaker.
1:25.9	Start the car!
1:31.3	Thank you. going to show you our big new studio baker. Start the car! Come me, that's a spicy meatball.
1:35.3	What love doesn't conquer.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Apostrophe Podcast Network, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Apostrophe Podcast Network and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.