5 • 9.5K Ratings
🗓️ 9 December 2022
⏱️ 77 minutes
🧾️ Download transcript
Ruthie Ridley and Rach Moon are two Instagram fashion influencers who are black… AND conservative. On top of that, Rach is Jewish and Ruthie is a Christian married to a white police officer. It's safe to say that they break every single IG influencer stereotype but with style. In an industry that exists at the whim of cancel culture, Alex Clark wanted to know what it's like to scroll in their shoes. In this vulnerable conversation, Rach and Ruthie get real about topical cultural issues of the moment like the Balenciaga scandal, Kanye West's anti-Semitism, their experiences as black conservative influencers during the George Floyd riots, as well as practical advice for creators navigating the beast that is the ever-changing IG algorithm.
Follow them: @RuthieRidley & @RachMoon
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1:02.0 | I think fashion influencers and bloggers on Instagram fascinate so many of us because |
1:07.2 | it's like watching reality TV 24-7. They're high points. They're drama. We feel like we know them |
1:13.3 | personally because they share so much and in the past few years it's been especially interesting |
1:18.8 | to overanalyze each post for political leanings and undertones. There have been high profile |
1:25.0 | cancellation mob sent after influencers who don't appear to lean left, but we've really only seen |
1:30.2 | that weaponized against white bloggers. So what happens if an influencer with a large following is |
1:36.4 | black and conservative? What about black and Jewish or black and married to a white cop? |
1:44.3 | Does that affect how other influencers treat them? What about brands? In this juicy conversation |
1:50.1 | today, two black and conservative Instagram famous influencers will join me to discuss all of the |
1:55.9 | above and just how out of pocket other influencers have acted towards them as they put their white |
2:02.1 | liberal savior complexes to the test. Please welcome Instagrammers, Rach Moon and Ruthie Ridley to |
2:09.2 | the spillover. You know, my team today said, oh, well, we can tell you're interviewing fashion |
2:16.8 | influencers because you're wearing real clothes for this interview and not sweatshirt and sweatpants |
... |
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