YAPClassic: Guy Kawasaki, How to Craft a Pitch That Lands Deals | Sales

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

YAP Media Network

Education, Marketing, Entrepreneurship, Business, Self-improvement

4.8 • 1.3K Ratings

🗓️ 4 October 2024

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Guy Kawasaki learned how to sell through "hand-to-hand combat" in sales while working for a jewelry manufacturer. His valuable sales skills then translated seamlessly into a career as an evangelist for Apple and later, Canva. In this episode, Hala and Guy talk about the importance of knowing how to sell, what it means to evangelize a product, and how to nail a pitch. Guy Kawasaki is the Chief Evangelist at Canva and a former Software Evangelist at Apple. He is an entrepreneur, thought leader, author, and host of the Remarkable People podcast. In this episode, Hala and Guy will discuss: - Why selling skills are essential for entrepreneurs - Why a good product is 80% of sales - What brand evangelism means - Getting your foot in the door - Why you should stay in college longer - Hiring people better than you - Showing up to make your own luck - Quitting on a good day - Guy’s advice for nailing a pitch - The pillars of enchantment - And other topics… Guy Kawasaki is the Chief Evangelist of Canva. He popularized secular evangelism in the late ‘80s and ‘90s through his work at Apple. Since then, he has worked with clients, such as Nike, Gartner, Audi, Google, Microsoft, and Breitling. He is the bestselling author of Wise Guy, The Art of the Start, The Art of Social Media, Enchantment, and several other books. He is an executive fellow of the Haas School of Business (UC Berkeley), and an adjunct professor at the University of New South Wales and the University of California. Connect with Guy: Guy’s LinkedIn: https://www.linkedin.com/in/guykawasaki/ Guy’s Website: https://guykawasaki.com/ Resources Mentioned: Guy’s Podcast, Remarkable People: https://remarkablepeople.com LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset. Career, Success, Entrepreneurship, Productivity, Careers, Startup, Entrepreneurs, Business Ideas, Growth Hacks, Career Development, Money Management, Opportunities, Professionals, Workplace, Career podcast, Entrepreneurship podcast

Transcript

Click on a timestamp to play from that location

0:00.0	Today's episode is sponsored in part by Factor, Robin Hood, Airbnb, Shopify, Rocket Money, and Indeed.
0:06.5	Eat smart and fuel your wellness goals with Factor. Get started at FactorMeals.com slash Factor Podcast
0:12.3	with Code Factor Podcast to get 50% off your first box plus free shipping. With Robin Hood
0:18.2	Gold, you can now enjoy the VIP treatment, receiving a 3% IRA match
0:22.4	on retirement contributions. To receive your 3% boost on annual IRA contributions, sign up at
0:28.6	robin hood.com slash gold. Hosting on Airbnb has never been easier with Airbnb's new co-host network.
0:36.0	Find yourself a co-host at Airbnb.com slash host.
0:39.9	Shopify is the global commerce platform that helps you grow your business.
0:44.5	Sign up for a $1 per month trial period at Shopify.com
0:48.3	slash profiting.
0:49.8	Rocket Money helps you find and cancel your unwanted subscriptions,
0:53.5	monitors your spending, and helps lower your bills.
0:56.4	Sign up for free at RocketMoney.com slash profiting.
1:00.2	Attract interview and hire all in one place with Indeed. Get a $75-sponsored job credit at Indeed.com
1:06.9	slash profiting. Terms and conditions apply. As always, you can find all of our incredible deals in the
1:12.6	show notes or at young and profiting.com slash deals.
1:35.5	What's up, Yap, fam? In this episode of Yap Classic, we're revisiting my 2022 interview with Guy Kawasaki,
1:40.2	Canva's chief brand evangelist and a true marketing legend.
1:46.4	Guy Kawasaki is somebody that you probably have heard of before because he's just so big in the entrepreneurship space. As a former revolutionary at Apple in the late 80s and 90s,
1:52.6	Guy popularized the concept of secular evangelism in the technology sector. And all of his ideas
1:59.2	have basically spread like wildfire. I've got to say,
2:03.1	nobody knows how to nail a sales pitch like Guy does. People used to say that whatever he touched
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from YAP Media Network, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of YAP Media Network and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.