Yanghee Paik: Rael Co-Founder and CEO

Second Life

Who What Wear

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4.8 • 3K Ratings

🗓️ 22 January 2024

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

Rael is a line of clean, high-performance feminine hygiene products, skincare, and supplements designed to help people with periods through every phase of their cycle. Back in 2017, Yanghee Paik and her fellow co-founders were shocked by the outdated offerings in the United States and set out to bring the advanced fem-tech innovations they grew up with in Korea to the U.S. market. They then launched Rael with organic cotton cover pads, which quickly became the best-selling pads on Amazon. Since then, Rael has raised $35 million in Series B fundraising, launched in major retailers such as Target and Walmart, and just this month, debuted a line of supplements. But Paik wasn’t always running a major startup company—she spent most of her early career working in entertainment, with hopes of popularizing Korean media in America. She steadily rose through the ranks to become an executive at Disney, where she focused on distribution strategy and sales. Though Paik’s career has evolved, her passion for bringing Korean culture to the United States—whether through entertainment media or holistic menstrual cycle care—continues to be her North Star.

Transcript

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0:00.0	Hi everyone I'm Hillary Kerr the co-founder and chief content officer of
0:10.2	who what where and this is Second Life, a podcast spotlighting women who have truly
0:16.4	inspiring careers. We're talking about their work journeys, what they've learned from the process of
0:21.6	setting aside their doubts or fears,
0:24.0	and what happens when they embark on their second life.
0:27.0	Today, I'm chatting with the co-founder and CEO of Riale, Yangi Paik.
0:33.4	If you found yourself wanting to switch over to organic feminine care products,
0:38.2	chances are you've stumbled across Riale.
0:41.9	Frustrated by the lack of clean high performance personal care brands in the United
0:46.1	States.
0:47.1	Yonge and her co-founders wanted to bring the advanced fem-tech products they grew up with
0:51.7	in Korea to the outdated U.S. market.
0:55.0	So in 2017, they leveraged Korean manufacturing technology to launch Rialle with a single
1:01.6	skew, an organic cotton pad, and quickly became the number
1:05.5	one best-selling pad on Amazon.
1:08.4	They've since expanded the offering to include a spectrum of organic feminine care products, skin care, and supplements to help people
1:16.2	with periods through every part of their cycle.
1:19.4	But back before Yongi was leading a startup, she worked in entertainment. Growing up in Korea,
1:24.9	Yung he had dreams of making her unique mark on Hollywood, and she formed a plan to do
1:30.2	just that. Work as a consultant get accepted into American grad school, Harvard
1:35.2	Business School no less, and parlay that education into an entertainment career.
1:40.5	Safe to say, Yonhi achieved her goals and soon climbed the ranks to become an executive at Disney.
	...

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