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Twenty Thousand Hertz

Yahoo! The Yodel Heard Around the World

Twenty Thousand Hertz

Dallas Taylor

Design, Music, Music Commentary, Arts

4.94.5K Ratings

🗓️ 27 August 2025

⏱️ 29 minutes

🧾️ Download transcript

Summary

It’s one of the quirkiest, most iconic sonic logos ever: a four-note vocal flourish that defined the early internet. In this episode, we follow the Yahoo Yodel on its unlikely journey from the snowy Swiss Alps to ‘90s country bars to Super Bowl ads. Along the way, we meet the real-life cowboy behind this yodel, whose voice launched a billion clicks... as well a high-stakes legal battle. Featuring musician and yodeler Wylie Gustafson. Twenty Thousand Hertz is produced by Defacto Sound. Subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠ to see our video series. If you know what this week's mystery sound is, tell us at ⁠⁠⁠⁠⁠⁠⁠⁠mystery.20k.org⁠⁠⁠⁠⁠⁠⁠⁠. Support the show and get ad-free episodes at ⁠⁠⁠⁠⁠⁠20k.org/plus⁠⁠⁠⁠⁠⁠. Follow Dallas on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠, ⁠Facebook⁠, and ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠. Join our community on ⁠⁠⁠⁠⁠⁠Reddit⁠⁠⁠⁠⁠⁠. Stream Wylie & The Wild West on ⁠Spotify⁠, ⁠Apple Music⁠, ⁠Youtube Music⁠, or wherever you get your music. Order Wylie’s book, ⁠How to Yodel: Lessons to Tickle Your Tonsils and Funnybone⁠. Sign up for Riverside for free at ⁠creators.riverside.com/20K⁠, and get 20% off a Riverside Pro subscription using promo code 20k. Cut your current cloud bill in half with OCI at ⁠⁠⁠⁠oracle.com/20k⁠⁠⁠⁠. Sign up for a one-dollar-per-month trial at ⁠⁠⁠⁠shopify.com/20k⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

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1:03.9

slash 20K. This is 20,000 Hertz with Dallas Taylor.

1:12.2

The voice you just heard is one of the most famous pop culture voices of the last 30 years, thanks to this.

1:22.3

But to tell his story, we have to rewind about 500 years to the wild and crazy world of the beautiful Swiss

1:29.8

Alps.

1:33.6

Back then, the Swiss Alps looked pretty much exactly as you might imagine.

1:38.7

Snow, little wooden houses, plenty of sheep, and of course, yodeling.

1:46.3

Here's a Swiss yodeler named Amade Parig doing a traditional yodel. Musically, yodeling is defined as rapid changes between

1:59.2

your normal voice and falsetto.

...

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