X marks the rot: Inside Elon Musk’s Twitter branding meltdown

The Bunker

Podmasters

News, Politics, Society & Culture, Government

4.6 • 984 Ratings

🗓️ 3 August 2023

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Twitter as we know it is dead. The bird has been sent out to pasture and replaced with a stark ‘X’ symbol. Will Elon Musk’s rebrand go down in history as the most successful rebrand since ‘Snickers’ – or will it be the next ‘New Coke’? Leslie Hallam, director of the psychology of advertising masters programme at Lancaster University, joins Alex Andreou in the Bunker to discuss the world of marketing, rebranding and Musk’s fascination with the letter X. "Brands exist so people can become attached to the products they represent." “Musk has run the Twitter brand in the ground, so it makes sense to rebrand it now.” "People mourn the loss of these brands, they’re important cultural artefacts.” www.patreon.com/bunkercast Written and presented by Alex Andreou. Producers: Liam Tait & Alex Rees. Managing editor: Jacob Jarvis. Music by Kenny Dickinson. Group Editor: Andrew Harrison. THE BUNKER is a Podmasters Production. Instagram | Twitter Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	My name is Stan. I'm at. Nice to meet you. So you took up photography where? I've always loved
0:05.5	photography but I turn it into earning a living at 60. I enrolled on a day course.
0:11.8	Well college. I loved going to college. It's good you can retry. I'm enrolled on the day course. But college?
0:13.0	I loved going to college.
0:14.0	It's good you can retrain and do something.
0:16.0	Yeah, yeah.
0:17.0	Let's talk about working, learning, saving and making the most of living longer.
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0:28.0	Search Phoenix Group living longer.
0:30.0	Pets brings so much joy.
0:32.0	From those happy greetings at the door to the warm cuddles on the sofa.
0:37.0	So give a little love back with Dental Life from Purina, a range of delicious chues made for dogs and tasty snacks for cats that help clean and support your pets, teeth and gums, essential for their overall well-being and a happy, healthy life. They give you plenty of smiles so look
0:55.5	after theirs with dental life. Pick up dental life in the pet food aisle. Hello and welcome to the bunker daily I am your host, Alex Andreo.
1:13.3	Richard Branson once said that a brand is like an artist's signature.
1:18.8	Good brands reflect the group of people that made them.
1:21.6	They cannot be copied, they cannot be recycled. It is perhaps no wonder then that when it came to Twitter,
1:28.0	Ilen Musk's instinct was to erase that group of people, to deface the previous artist's signature,
1:35.7	to quite literally cross it off.
1:38.3	My guest today heads the Psychology of Advertising Masters program at Lancaster University University he's here to help us
1:44.0	understand whether the new mysterious X in our life is a sign of danger or marks the
1:50.5	location of treasure. Welcome to a bunker Leslie Hallam.
1:53.7	Thanks Alex.
	...

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