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Tech Crunch.

Next doubles down on video with a new TV app.

I'm in Ron Shake and get ready because it's time for your daily crunch for Thursday

starting with three big headlines. For the college students who are satisfied

with dating apps which may not be many,

Tinder announced Wednesday a series of updates to Tinder You.

It's an app feature that caters to current college students,

ages 18 and 24. This includes new badges to add to their

profiles such as graduation year, major, clubs, and Greek life. Other smaller updates include more simplified enrollment. clubs and

more simplified enrollment for students

and an exclusive Tinder U app icon for iOS users.

This is clearly giving green text bubble vibes.

Tinders also offering US students 50% off any Tinder premium subscription,

plus gold or platinum in hopes of gaining more paid users to the platform after losing 400,000 paid

users this past quarter.

Also, it's that time of year when Tinder hosts its annual Swipe Off Challenge, where the College or University

with the most Swipe activity wins a free concert.

Now, Tinders simplified its sign up process for students by allowing newcomers to sign up for

Tinder U right away because previously college students had to sign up for

Tinder first and then separately enroll for Tinder U now Tinder you has one registration process creating a seamless onboarding

experience. Tinder U's latest update comes during a time when some college students and younger

...