I'm gonna go, here you go.

Merged.

I don't know, I said it like a cow.

Merged.

Is there nothing personal word of the day?

UFC.

One of the great brands in the sports and business world is merging with WWE.

An announcement, an epic announcement that was of zero surprise to anyone who's been following either Dana White,

Arya Manuel or Vince McMahon.

Let's start with the latter, Vince McMahon, the 77 year old, the same guy who had a step away, the same guy who bought the WWE from his father for a million dollars,

sort of like a Trump and Trump junior and Trump senior situation, not politically necessarily.

But he buys the WWE, he builds it up, all of a sudden he is scorched earth in his past, inappropriate lawsuits, payoffs, disappears from the company, reappears as though he had undergone some sort of physical change, but reappears and says, I'm gonna store this company through a sale.

People are lining up who's gonna buy WWE, wait a minute Samson, they're not gonna sell, of course they're gonna sell.

It's called a state planning, it's time for Vince McMahon to spread the wealth while building more.

So they're going out and saying, we're for sale, so they hire myriad investment banks, all of whom it's their job to find what they call in the business a strategic partner.

What that is code for is go find the company who will pay us the most money, it can be a broadcast company, it can be a cable company, it can be an entertainment company, or it can be some sort of agency.

Let's cut two years past when Endeavor takes over UFC, buys UFC from Dana White, Dana White, another character, basically cashes in and then becomes a shareholder and a principal.

In a company where they're running UFC and they're building it up and they're making money and they're not paying their fighters and he is PT Barnum and leading the charge.

Then they look around and say, WWE is for sale.

What could we do if we combine the UFC and the WWE?

Two totally different sports, or are they? Two sports that are not scripted, or are they? Two sports that have massive TV deals, or do they?

Yes they do. Massive marketing, massive appeal over a massive swath of the world. We're talking like football type of worldwide popularity and I don't mean American football, I'm talking the soccer kind.

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