[♪ OUTRO MUSIC PLAYING [♪

Burner. Burner is the nothing personal word of the day. It is Wednesday, April 5th, 2023.

And the word is burner as in burner phone, as in burnt bread, as in no bread.

Happy Passover to those who celebrate. To those who aren't Jewish, here's what it means.

We are commemorating the Jews exodus out of Egypt and he can't eat bread because he didn't have time for the bread.

The yeast arrives so you have to eat moths, which can be tough on the tummy.

You can make moths of brie, you can make moths of sandwiches, moths with butter, moths with cream cheese.

And all of it is to say you spend time with your family, reading the story of Passover,

and then you spend the time looking at your family and saying,

Dainu, which means it's enough. It would be enough.

I think about that in sports all the time, actually.

I spend a lot of time looking out in the field saying, Dainu, we don't need a double there, we got to

single, it's enough. But I'm going to look at it from a little negative standpoint.

It's supposed to be like a positive, like all these great things happened to Dainu, it's enough,

it's great. I've got some bad things that are just piling up.

When you run a sport, when you run a team, when you run a business, it's a pretty simple rule.

You want to keep revenues greater than expenses.

So start with that as the general number one rule. Then you try to figure out in a sort of

granular way, what makes revenues happen? People engaging with your product and then people

buying your product. That's a revenue. What makes expenses happen? The people who get your product

ready to be engaged in by other people, the money it takes to get that product ready.

Revenue's expenses. That's number one. Number two, when you're trying to build your business,

...