WWE and UFC merger mania is quite the production

Viewsroom

Reuters

News

4.4 • 58 Ratings

🗓️ 6 April 2023

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

The wrestling heavyweight has agreed to merge with Endeavor’s mixed martial arts franchise in a $21 bln deal. In this Viewsroom episode, Breakingviews columnists discuss why the transaction makes sense strategically, but the financial logic is contorted. Visit the Thomson Reuters Privacy Statement for information on our privacy and data protection practices. You may also visit megaphone.fm/adchoices to opt-out of targeted advertising. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:23.4	Book now at Disneycruise.com.uk.
0:26.6	Subject to availability and conditions, see more on Disneycruise.com.
0:29.5	The views expressed on this podcast are those of the participants, not of Rogers News.
0:38.1	WWE's engagement is, I think, pretty unprecedented,
0:42.6	and I think it's because in WWE, our fans are a part of our show, and they know it.
0:48.2	And they've known it from the beginning.
0:49.6	That was Stephanie McMahon, the daughter of WWE chairman, Vince McMahon, discussing the appeal of wrestling mania in 2017.
0:59.0	The WWE Endeavor $21 billion tie-up is the focus of this week's views room.
1:05.6	Welcome back to the Views Room, a podcast from breaking views, columnistsists around the world talking about the big stories of the week.
1:12.4	I'm your host, Jennifer Saba, based in New York.
1:17.4	Worldwide Wrestling, the empire of Vince McMahon, is merging with the Ultimate Fighting Championship,
1:23.7	owned by Entertainment Conglomerate Endeavour, and a deal valued at $21 billion.
1:29.0	The union, like the wrestling and mixed martial arts, is shaping up to be quite the drama with lots of financial contortions.
1:36.1	Taking us through the storyline is Streisand Netto, dialing in from London and Jonathan Guilford on the horn in New York.
1:47.4	Streisand and Jonathan, welcome to the views room.
1:50.3	Hi, Jennifer.
1:51.7	So Streisand, I want to start with you.
1:54.0	WWE is a colorful company, to say the least.
1:57.5	And I was hoping you could take us through a little bit of the history and the drama that
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