The McRib is a food with both a devout following and many detractors. But what is the genesis of the world’s most popular fast food chain’s most mysterious menu item? And why, oh why, is it not available all the time like the majority of the rest of the McDonald’s menu? Cooking ribs in the Americas predates the colonial period. But the earliest records of Europeans cooking foods near what we would call barbeque were in colonial Virginia. Settlers observed a native way to cook meat, and they adapted it to their tastes. Later, as slaves were brought in from Caribbean plantations, the food genre we know as barbeque developed. In fact, the word barbeque is a loan word from the Taino language of the Caribbean. It was originally called barbacoa. It is unclear whether the name comes from the native islander's method of cutting the meat or the wooden frame on which the food was smoked. In any case, after it arrived in the North American colonies, it spread wherever pork was plentiful. Important here to the story of the McRib is that barbeque, in the proper sense, is any meat that is slow-cooked over indirect heat, usually wood, and not merely meat with barbeque sauce on it. It can take up to eighteen hours to turn raw meat into barbeque for it to reach perfection. If brined first, it can take an additional day. That is part of what makes the McRib a surprise. Rib joints usually slow-cook. Many places brine it before smoking. Additionally, cooking with a wood fire is inherently messy. Barbeque meat is also often hand butchered. None of this lends itself to a fast food chain that in 2011 had to abandon the idea of using celery root in one of its food items because to offer the item, McDonald's would have had to buy all of the world’s celery root supply, and there still would not have been enough celery to meet the projected demand. A frequent problem for the restaurant chain that annually serves 1/27th of all restaurant food consumed in the world, and caters to about 1 percent of the world’s population on any given day. Sponsor: Incogni - Use code BRAINFOOD and get 60% off an annual plan using the link ⁠https://incogni.com/brainfood Learn more about your ad choices. Visit megaphone.fm/adchoices