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It seems the first shoe has finally actually dropped for dealings between Apple and

Goldman Sachs after months of rumor that the Investment Bank wanted out of its

consumer banking initiatives with Apple, the Wall Street Journal says Apple

is ending the partnership. Eventually.

According to the report, the Tech Giant recently sent a proposal to Goldman Sachs to exit from the contract

in the next roughly 12 to 15 months, according to people briefed on the matter.

The exit would cover their entire consumer partnership, including the credit card the companies

launched in 2019 and the savings account rolled out this year.

If you're surprised, it kind of makes sense.

The journal says it was just over a year ago that the consumer banking partnership

between the two was extended through 2029.

That said, there were plenty of reasons to see this coming, starting with rumors earlier this year that Goldman wanted out of the deal.

There are also the billions of dollars the firm has blown through trying to get a foothold in the consumer space. The question now, the other

proverbial shoe. What's next for Apple card and the other products? The journal says it couldn't be learned whether Apple has already lined up a new issuer

for the card.

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