Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.

You can find the episode show notes, your free author blueprint and lots more information at

TheCreativepen.com.

And that's Penn with a double N.

And here's the show.

Hello creatives, I'm Joanna Penn.

And this is episode number 719 of the podcast podcast and it is Saturday the 14th of October

2023 as I record this. In today's show, Linda Lapin talks about writing Soul of Place. What is

Soul of Place or Genius Loci? And how can you write it in a more immersive way in your books, whatever the

genre? How can you discover it closer to home as well as write real settings more authentically

and invent them if you're writing fiction? So that's coming up in the interview section.

So in publishing and book marketing things, bookbub has up in the interview section.

So in publishing and book marketing things, BookBob has a mega article on 140 book marketing ideas to help authors increase sales.

Now, I love this because so often I hear authors say, oh, I can't afford to do paid ads,

so I can't sell any books. And this is

ridiculous because there are so many ways to market your books. And in fact, in my own book,

how to market a book, there is only one chapter on paid ads. And there are so many things you can

do if you have a bit more time than money. And this bookbub article has a lot of ideas. It includes some things you

would have heard before, but there are also links to other resources, for example, around identifying

your target audience, developing author branding, which are both harder than they sound.

And of course, you can pivot over time, as we all do all do also building your email list and optimizing your

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