Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.

You can find the episode show notes, your free author blueprint and lots more information at

TheCreativepen.com. And that's Penn with a double N. And here's the show.

Hello creatives. I'm Joanna Penn. And this is episode number 558 of the podcast. And it is Friday the 18th of June 2021 as I record this.

In today's show, I'm talking about writing nonfiction and bringing it alive with personal stories

with Natalie Sisson. We discuss when writing a book is better than doing a course,

and how books can bring people tangentially

into a broader business. How things have changed since Natalie did her other nonfiction books

and her various ways of publishing and how to use book titles to attract the right audience,

as well as lots of other topics on the craft and business of nonfiction. And of course, if you need

some more guidance around how to write nonfiction, I have a book, how to write nonfiction,

an audio book and a course as well. So you can find those on the creative pen at the books and

courses links. So that interview with Natalie is coming up.

In publishing news, well, the new publishing standard this week shared some interesting numbers from Internet World Stats.

There are now 5.17 billion people online, which is by definition connecting to the Internet using a device that could also be used to order print books for delivery or directly consume e-books, audiobooks, podcasts and anything else online.

So that is over 65% of the world's population is now using the internet.

And what is potentially more interesting for our focus is that

the USA is only 6% of the world's total internet users.

Or as the new publishing standard mark says, 94% of the world's internet users are not in the USA.

So 94% are not in the USA.

So if you're still focusing your entire business on the US,

...