Write Your Way to Speaking Success with John Jantsch
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 30 November 2021
⏱️ 36 minutes
🧾️ Download transcript
Summary
John Jantsch: author, speaker, marketing extraordinaire, and he’s here for Episode 370 of The Speaker Lab Podcast!
John just released his seventh book, The Ultimate Marketing Engine. When it comes to finding expertise on how to use book writing to grow your speaking business, John’s the one to give it. For decades he’s leveraged opportunities that fueled one another and created a growing platform for coaching, consulting, networking, writing and speaking. During our conversation, we cover the process of bringing a book to life, what it can do for your speaking career, and how to know when it's time to start writing.
So, if you’re intimidated by the idea of taking on more, but intrigued by what it takes to capitalize on meaningful opportunities, then this episode is for you!
THE FINER DETAILS OF THIS SHOW:
- Expectations for virtual gigs
- Why every piece of your business should be connected
- Evaluating opportunities
- Why you should have just a few primary keynotes
- How to build a business and a lifestyle
- Pricing presentations and book sales
- Using your book as a marketing tool
- Self-publishing vs. traditional publishing
- Understanding the problem you solve
- And much more!
EPISODE RESOURCES
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speakelab.com slash marketing and we'll see you there. |
| 0:48.9 | Hey, what's up for Instagram? Baldwin here. So good to have you here with us today for episode |
| 0:51.8 | 370 of the speaka lab podcast. I am excited for my conversation today. We're going have you here with us today for episode 370 of the Speaker Lab podcast. |
| 0:58.6 | I am excited for my conversation today. We're going to be talking with Mr. John Jantz. |
| 1:04.2 | He is an incredibly successful author, speaker, expert in the industry of all things speaking and marketing. And he is here to share specifically how you can blend speaking with book writing and add that to your speaking repertoire. Now, John is going |
| 1:12.6 | to be unpacking the challenges of the past 20 months and in this COVID world. Also going to be |
| 1:17.6 | talking about why virtual is here to stay and kind of some of the things that he has been saying. |
| 1:21.9 | Now, John is also someone who's really leaned into remote opportunities actually pre-COVID, |
| 1:26.8 | really for the past decade. So he's going to share |
| 1:28.7 | his advice on generating leads and delivering polish and engaging content to grow your business |
| 1:33.4 | in this online and virtual world. Also going to be talking with John about his new book, |
| 1:37.9 | The Ultimate Marketing Engine, which is actually John's eighth book. And so whenever it comes to |
| 1:42.1 | leveraging book writing to grow your speaking business, John is absolutely a guy that we want to be paying attention to and learning from. |
| 1:48.7 | He's also going to be giving insight on publishing, distribution, and just the overall process |
... |
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