to avoid making the same mistake that wrecked performance in one of my client's ad accounts.

And this mistake, unfortunately, can be made each and every time you duplicate an ad set.

Now, when do you duplicate ad sets, you might ask?

I'll tell you the exact mistake in a moment, but let me give you some context.

When would you duplicate ad sets?

Well, one situation, and this is the worst when the mistake screws this up, is when you have an

ad set that's performing well and you want to rapidly scale up the ad spend, or you just have

an ad set that's performing well, and you want to duplicate its setup and then add in new ads.

This setting, meta, is turning on automatically in more and more accounts.

I've seen it in my client accounts. It wrecked this specific client's performance and, well, I don't want it to hurt yours. So here's the context.

This client had hired me to train someone on their team to run ads. And I did so. I managed

their ads for four months, three months actually, sorry, and successfully trained their team

member to run the ads. So then we stopped working to

it. So then we stopped working with each other. Less than two months later, I got an email saying

Quajo, can I consult with you? And then another email saying Quoo, our ad performance has gone

south. Can you resume ads management? The audiences

are messed up. We're getting leads that are not qualified and we're getting all sorts of

different leads than we were getting. Like, Quo, please help. And so right now, yesterday, at the

time of the recording of this video, I went ahead and resumed ads management for this client to help

train the team member again and specifically fix the ad performance. And here is exactly the

issue that I discovered. Please look out for this each time that you duplicate an ad set. So right now we're in the account and watch what happens.

This we're going to say, well, not going to say, this is a high performing ad.

...