Looking for ways to use less fuel.

At SO, we can help.

Small changes we can make today can start to help win the energy challenges we all face.

Like your choice of fuel, making the fuel you buy go further,

and even finding alternatives to using it in the first place.

We call this thoughtful driving.

The journey won't be easy, but we want to start it with you.

Not what you're expecting to hear from a fuel company.

Well, at SO, we think it's time that changed.

Search SO thoughtful driving for changes we can all start to make today.

Hello, I'm Ian Stulling, and I'm with one of McCain's farmers who grow their potatoes.

Hang on, these are odd-looking potatoes.

That's kale, Ian.

You do know you need potato to make chips, right?

Yes, but we don't just grow potatoes.

We actually rotate different crops to help keep the soil healthy.

So we eat McCain chips. I'm helping do some good.

Exactly, yeah.

You're supporting the move to regenerative farming.

By the way, I do know the difference between kale and potatoes.

Of course you do.

McCain, let's all check in.

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